ISO 9001:2015 Certified
Govt. of Karnataka Affiliated
Internship

Digital Marketing

44% OFF
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Learning Objectives

Why This Course?

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Detailed Syllabus

Module 1: Introduction to Digital Marketing

  • What is digital marketing?
  • Types of digital marketing channels
  • Traditional vs digital marketing
  • Career opportunities in digital marketing
  • Cloud Concepts
  • IaaS / PaaS / SaaS

  • Virtualization Basics

  • Regions / AZ

  • VPC Basics

Module 2: Social Media Marketing (SMM)

  • Creating Facebook, Instagram, LinkedIn business pages
  • Content planning & posting strategy
  • Hashtags, captions, and engagement techniques
  • Reels, stories, and short video marketing
  • Social media analytics basics
  • EC2 Basics

  • S3 Storage

  • IAM Basics

  • RDS Intro

  • CloudWatch Basics

Module 3:Search Engine Optimization (SEO)

  • Keyword research basics
  • On-page SEO (title, meta tags, headings, images)
  • Off-page SEO (backlinks, directory submission, social bookmarking)
  • Technical SEO basics
  • Using SEO tools (Google Search Console, keyword tools)
  • Load Balancer Intro

  • Auto Scaling

  • VPC Networking

  • Routing Basics

  • Security Groups

Module 4: Google Ads & Paid Marketing

  • Introduction to PPC advertising
  • Google Ads account setup
  • Search ads, display ads, and video ads
  • Budget planning & bidding
  • Performance tracking & optimization
  • Best Practices

  • IAM Policies

  • Monitoring

  • Cost Explorer

  • Billing Alerts

Module 5: Content Marketing

  • Blog writing basics
  • Copywriting for ads & social media
  • Email marketing fundamentals
  • Landing page basics
  • Deploy Mini App

  • Case Study

  • Architecture Diagram

  • Resume Prep

  • Mock Interview

Module 5: Content Marketing

  • Blog writing basics
  • Copywriting for ads & social media
  • Email marketing fundamentals
  • Landing page basics
  • Deploy Mini App

  • Case Study

  • Architecture Diagram

  • Resume Prep

  • Mock Interview

Module 6: Canva & Basic Graphic Design

  • Designing social media posts, banners, posters
  • Brand colors, fonts, and layout basics
  • Creating marketing creatives for campaigns
  • Deploy Mini App

  • Case Study

  • Architecture Diagram

  • Resume Prep

  • Mock Interview

Module 7: Website & Analytics Basics

  • Introduction to websites & domains
  • WordPress basics
  • Google Analytics overview
  • Traffic, users, and conversion tracking
  • Deploy Mini App

  • Case Study

  • Architecture Diagram

  • Resume Prep

  • Mock Interview

Module 8: Practical Internship Work

  • Create and manage one real social media page
  • Perform SEO for a sample website
  • Run demo Google Ads campaign
  • Prepare monthly marketing report
  • Deploy Mini App

  • Case Study

  • Architecture Diagram

  • Resume Prep

  • Mock Interview

Internship Project Work

  • Students will complete:
    • Social media marketing project
    • SEO audit report
    • Ad campaign planning sheet
    • Content calendar (30 days)
  • Deploy Mini App

  • Case Study

  • Architecture Diagram

  • Resume Prep

  • Mock Interview

Skills You'll Gain

Cloud Computing Fundamentals
AWS Core Services (EC2, S3, IAM)
Security & Access Management
Cost & Resource Management
Cloud Deployment Basics

Requirements

  • Basic computer knowledge
  • No prior programming experience required
  • Laptop/Desktop with internet