About Course
Learn digital marketing fundamentals including SEO, social media marketing, and paid advertising. Understand content strategy, email marketing, and audience targeting techniques. Gain hands-on experience with analytics and performance tracking tools. Build strategies to increase brand visibility and generate quality leads. Perfect for beginners and professionals aiming to grow businesses online.
Course Content
MODULE 1:Introduction to Digital Marketing (Beginner)
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What is Digital Marketing?
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Traditional Marketing vs Digital Marketing
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Scope of Digital Marketing in India
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Career Opportunities
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Digital Marketing Channels Overview
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Understanding Buyer Persona
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Marketing Funnel (AIDA Model)
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Basics of Branding
MODULE 2:Search Engine Optimization (SEO) and On-Page SEO
MODULE 3:Off-Page SEO
MODULE 4:Technical SEO
MODULE 5:Google Ads (Search Engine Marketing – SEM)
MODULE 6: Social Media Marketing (SMM)
MODULE 7:Email Marketing
MODULE 8:E-Commerce Marketing
MODULE 9:Analytics & Tracking
MODULE 10:Content Marketing & Video Marketing
MODULE 11:Freelancing & Business Setup (Advanced)
MODULE 12:Advanced Digital Marketing
MODULE 13:Final Practical Projects
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